Just somewhere to put down my thoughts on Interactive Media Strategies (IMS) and occasionally some other stuff that pops into my mind...
Showing posts with label Creative Analysis. Show all posts
Showing posts with label Creative Analysis. Show all posts

Saturday, 6 February 2010

Chappie Dog Food

We were given a fictional brief in our Creative Analysis unit a while ago for Chappie dog food. It's a dog food that's high in fibre and recommended by vets for it's health benefits. Over 60s were given as the target audience. Here's what we came up with...

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